Doug DeMuro × Asphalt Legends IMSA
Bringing Asphalt Legends to a Massive Automotive Audience
SERVICES
Creator Sourcing, Influencer Partnership, Campaign Management, Creator Outreach, Deal Negotiation, Content Integration
THE BRIEF, THE BUILD, THE PAYOFF.
Asphalt Legends partnered with Doug DeMuro to put the game in front of one of the most established automotive audiences on YouTube.
The integration introduced Asphalt Legends Unite as a free-to-play racing experience while connecting the promotion directly to viewers already interested in cars, racing, and automotive culture.
The campaign gave the game exposure inside content that naturally matched the interests of the audience.
A key focus of the campaign was Asphalt Legends’ IMSA Endurance Mode.
Doug highlighted the opportunity for viewers to download the game, play through the first stages of the mode, and engage directly with the new racing content.
This turned the integration into more than simple awareness—it gave viewers a clear reason to try the game and experience the update themselves.
The campaign also connected gameplay with a real-world motorsport incentive.
Eligible players could register for a chance to win tickets and a trip to the 24 Hours of Daytona, helping create a stronger link between Asphalt Legends and the wider IMSA racing experience.
By combining creator reach, in-game participation, and a motorsport-focused activation, the campaign gave audiences multiple reasons to engage with Asphalt Legends.
“The campaign helped us introduce Asphalt Legends and the IMSA Endurance Mode to a highly relevant automotive audience while giving viewers a clear reason to engage with the game.”
More Stories. More Frames.
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