FancyOrb × Tom Clancy’s The Division Resurgence
A creator partnership connecting Tom Clancy’s The Division Resurgence with FancyOrb’s gaming audience through native gameplay-focused content.
SERVICES
Creator Sourcing, Creator Partnership, Influencer Marketing, Campaign Management, Creator Outreach, Deal Negotiation
THE BRIEF, THE BUILD, THE PAYOFF.
Ubisoft wanted to put Tom Clancy’s The Division Resurgence in front of an audience that already understands gaming and was open to a new mobile RPG shooter experience. We identified FancyOrb as a strong creator fit based on his gaming audience and content style.
The goal was simple: get the game in front of people who would actually be interested in playing it, rather than treating the campaign as another broad gaming placement.
Gaming-focused creator
Relevant audience
Mobile gaming campaign
Creator-first integration
The Division Resurgence brings the franchise's open-world New York experience to mobile, with PvE missions, co-op gameplay, competitive PvP, and the Dark Zone.
The campaign gave FancyOrb the opportunity to introduce those elements through his own gaming content, allowing viewers to see the gameplay in a format they were already used to watching.
Open-world gameplay
PvE & PvP content
Dark Zone integration
Native gaming format
The partnership wasn't simply about showing the game. It was about giving FancyOrb's audience a reason to understand what makes The Division Resurgence different — from its mobile-first experience to its open-world progression and multiplayer gameplay.
By putting the game inside content the audience already came to watch, the campaign created a natural path from discovery to consideration.
Gameplay-led storytelling
Audience-first execution
Product discovery
Creator-led awareness
Everwell understood the gaming audience we wanted to reach and found the right creator in FancyOrb. The partnership gave The Division Resurgence a natural place inside content his audience already watches.
More Stories. More Frames.
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