Bladed Angel × Asphalt Legends
A creator-led Asphalt Legends campaign with Bladed Angel built around the Porsche update, connecting the game with an automotive-focused audience through a natural gaming and car culture crossover.
SERVICES
Creator Sourcing, Influencer Partnership, Campaign Management, Creator Outreach, Deal Negotiation, Content Integration
THE BRIEF, THE BUILD, THE PAYOFF.
Asphalt Legends continues to evolve through new content, features, events, and updates designed to keep the experience fresh for its player base.
The campaign focused on putting those developments in front of Bladed Angel’s audience while reinforcing the wider appeal of the game itself.
The objective was simple: generate renewed attention around Asphalt Legends and give viewers a reason to jump in and see what had changed.
The campaign centered around the Porsche update, giving Bladed Angel a natural way to introduce the game through something her audience already cares about: cars.
Instead of treating the collaboration like a standard gaming advertisement, the integration leaned into the automotive angle and let the game become part of the story. That made the partnership feel native to her content rather than bolted onto it.
Rather than promoting a single feature in isolation, the integration introduced Asphalt Legends as an actively evolving game with new reasons to play.
Bladed Angel highlighted the overall experience while bringing attention to recent updates, helping existing players re-engage and giving new audiences a clearer picture of what the game currently offers.
This gave the campaign a broader lifespan than a one-off update announcement.
Everwell helped us bring renewed visibility to Asphalt Legends and communicate our latest updates through creator content in a way that felt natural and engaging.
More Stories. More Frames.
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