TheKaiju × Asphalt Legends — JDM Update
A creator partnership connecting Asphalt Legends' JDM Turbofest update with TheKaiju's automotive and gaming audience through JDM-focused content.
SERVICES
Creator Sourcing, Creator Partnership, Influencer Marketing, Campaign Management, Creator Outreach, Deal Negotiation
THE BRIEF, THE BUILD, THE PAYOFF.
Asphalt Legends wanted to put its new JDM-focused content in front of people who already care about Japanese cars and racing. TheKaiju gave us a natural bridge between automotive culture and gaming, making the partnership a strong fit for the Touge Masters campaign.
Automotive & gaming audience
JDM-focused creator
Creator-brand alignment
Native campaign integration
The campaign centered around Asphalt Legends' JDM TURBOFEST, a new drifting-focused mode set against the Mt. Fuji track. Players could drift through gates and score points using cars including the Nissan Skyline GT-R R34, Toyota Supra RZ Mark IV, and Mazda RX-7 Spirit R.
JDM TURBOFEST
Mt. Fuji track
Nissan Skyline GT-R R34
Toyota Supra RZ Mark IV & Mazda RX-7 Spirit R
The creative angle was simple: start with the cars and culture the audience already cares about, then introduce the game through them. The JDM update gave TheKaiju a natural reason to talk about Asphalt Legends without making the integration feel disconnected from the rest of the content.
JDM car culture
Drifting
Gaming integration
Audience-first execution
Everwell understood the audience behind the JDM update and found the right creator to reach them. TheKaiju made the partnership feel like a natural crossover between car culture and Asphalt Legends.
More Stories. More Frames.
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