Simple Flips × RAID: Shadow Legends
A creator partnership bringing RAID: Shadow Legends into Simple Flips’ content through a native gaming integration designed to introduce the RPG to a highly engaged audience.
SERVICES
Creator Sourcing, Creator Partnership, Influencer Marketing, Campaign Management, Creator Outreach, Deal Negotiation
THE BRIEF, THE BUILD, THE PAYOFF.
RAID: Shadow Legends needed a creator who could introduce the game without making the partnership feel disconnected from the content people were already watching. Simple Flips gave us a strong opportunity to bring RAID into an established entertainment audience while keeping the integration creator-first.
The focus was finding the right overlap between Simple Flips’ audience and RAID’s strategy-driven RPG experience.
Gaming audience alignment
Creator-first integration
RPG-focused campaign
Audience-led creator selection
RAID has a lot to work with — hundreds of Champions, team building, Dungeons, Campaign progression, Arena battles, and Clan-based gameplay.
Instead of trying to explain everything, the campaign focused on bringing the game into Simple Flips’ existing content style and giving viewers a reason to discover what makes RAID different.
Champion collection
Strategic team building
PvE & PvP gameplay
Native creator storytelling
The objective wasn't simply to put the RAID logo in front of an audience. It was to create a partnership where the game had a natural place inside the creator's content.
By combining Simple Flips' established audience with RAID's deep character collection and strategic gameplay, the campaign created a more natural path from creator content to game discovery.
Native brand placement
Creator-led discovery
Relevant audience
Gaming-focused execution
Everwell found a creator who could introduce RAID to a completely different audience without losing what makes the game special. The partnership felt natural to the content and gave us a strong way to drive game discovery.
More Stories. More Frames.
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