JDM Update — Asphalt Legends × Bladed Angel
A creator partnership connecting Asphalt Legends’ JDM update with Bladed Angel’s automotive audience through Japanese car culture, drifting, and gaming.
SERVICES
Creator Sourcing, Creator Partnership, Influencer Marketing, Campaign Management, Content Integration
THE BRIEF, THE BUILD, THE PAYOFF.
Asphalt Legends wanted to put its JDM update in front of an audience that already lives and breathes Japanese car culture. Bladed Angel was a natural fit, giving the campaign a direct connection between automotive content and Asphalt’s new JDM-focused experience.
Automotive creator
JDM-focused campaign
Gaming + car culture crossover
Audience-first creator selection
The update brought Japanese icons including the Nissan Skyline GT-R R34, Toyota Supra RZ Mark IV, and Mazda RX-7 Spirit R into the spotlight, alongside the new Mt. Fuji environment and JDM-focused drifting experience.
That gave us a natural creative angle: let the cars be the reason the automotive audience cared about the game.
Nissan Skyline GT-R R34
Toyota Supra RZ Mark IV
Mazda RX-7 Spirit R
Mt. Fuji & JDM drifting
The campaign wasn't about putting a gaming ad in front of a car audience. It was about finding the overlap between what Bladed Angel's audience already loves and what Asphalt was launching.
JDM culture, iconic cars, drifting, and gaming gave the partnership a natural reason to exist.
Automotive audience
JDM culture
Native creator integration
Gaming discovery
Everwell found the perfect crossover for our JDM update. Bladed Angel’s automotive audience already understood the cars, the culture, and the excitement behind the campaign.
More Stories. More Frames.
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